True North Realty
For sellers

Sell your home with a strategy — not a sign.

Every home has a right buyer. Lucas's job is to price, prepare, and position yours so that buyer sees it, believes it, and moves on it.

Pricing with intent

Real comps, real absorption data, and a positioning strategy that maximizes final sale — not just first-week traffic.

Prep with a plan

A clear punch list: what actually returns dollars, what to skip, and how to sequence it so the home shows its best.

Marketing that scales

Pro photography, video, floor plans, syndication across all major portals, and True North's owned digital channels.

Negotiation with data

Every counter is backed by facts and a game plan — protecting your walk-away number without leaving money on the table.

What you get
✓
Professional photo & video
✓
Full portal syndication
✓
Print & social campaigns
✓
Weekly seller reports
✓
Showing feedback loop
✓
Contract-to-close coordination
The marketing timeline

How a launch actually rolls out.

  1. 1
    Weeks -4 to -2 · Prep

    Punch list, staging notes, and any small fixes worth doing before photos.

  2. 2
    Week -1 · Media day

    Professional photo, video, and floor plans. This is the first showing — treat it that way.

  3. 3
    Week 0 · Launch

    Coordinated push across MLS, portals, social, and True North's owned channels. Broker preview, then public open.

  4. 4
    Week 1–2 · Feedback loop

    Weekly seller report, showing feedback synthesized, price/positioning adjusted if the data calls for it.

  5. 5
    Contract → close

    Negotiation, inspection response, appraisal, and every deadline managed for you.

Seller reviews

Trusted by families across the region.

★★★★★

"Lucas was great to work with. We worked together from the start and followed through to closing. Excellent experience. "

— Jacob Young, Buyer
★★★★★

"Working with Lucas was the best experience we have ever had with a realtor (and sadly we had a few bad experiences with others in the past). If you want someone who is going to fight to get you the best deal, get your inspections done on time and at the best price, and be there for advice when you need it, Lucas is absolutely the right person to work with. Lucas is incredibly responsive, and always got back to us super humanly fast. We were never in the dark, and he went above and beyond to communicate to us, or any additional parties involved, during each stage of the process. We never needed to ask for anything. Lucas would always proactively take action on items without us ever needing to ask him to. He always knew what needed to be done and was a step ahead of everyone during the entire process. Whether we needed to submit documents, get comps to justify our position during negotiations, or get our mortgage company to push our deal over the finish line, we could always count on Lucas to be there working at all hours to make sure we were happy and on track to close. We recommend working with Lucas if you are looking for a top tier realtor."

— H+B, Buyer
First step

A private valuation.

No pressure, no obligation — just a conversation and a clear-eyed take on what your home is worth today.

Contact Lucas

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